Aretera
This local campaign encouraged consumers to return used Tetra Pak cartons for recycling through a clear, optimistic visual identity. The design system was applied across print, digital, and on-site materials, from posters and flyers to machine wraps and outdoor stands, ensuring message consistency across every touchpoint.
We built the concept around clarity and motivation: a clean typographic hierarchy, vibrant cyan-blue gradients, and dynamic orange accents guided users step-by-step through the recycling process. The goal was to simplify behavior change, making sustainability feel accessible, rewarding, and immediate.
The final system balanced corporate credibility with a friendly, public-oriented tone. It stood out visually in retail spaces, turned RVM machines into communication tools, and helped transform recycling into a daily, visible action.
The End.
